This document is the Privacy Policy that governs your use of the Memorytrix Application Software (hereby called ‘Memorytrix’, ‘Service’, ‘Application’, ‘Website’, ‘Memorytrix Service’ and ‘Memorytrix Application’) created by Memorytrix Innovations Private Limited for the Apple iOS platform and Google Android platform. This policy sets forth the Memorytrix Application policy with respect to User Provided Information, Automatically Collected Information and other information collected including but not limited to Non-Identifiable or Aggregated Information, along with the terms of use of the information by Memorytrix.

Memorytrix is a fast and easy way to improve a user’s language, memory and learning abilities. It uses innovative Memory enhancing techniques (like linking, association, pneumonic, visualizations, flash cards, animations, voice-overs, mind maps, games, stories, comics, etc.) along with other learning methods to teach various aspects relating to the learning of the language.

A. What are the Types of Information Collected and How is it Used?

User Provided Information
The application does not require registration / sign up to open, however, core features are unlocked only after successful registration / sign up. The application is free to download on the Apple iOS Platform and Google Android Platform, and is freely accessible on the Apple App Store and Google Play Store.

Users are required to voluntarily provide
(1) Name, Email Address, Password, Phone Number (Optional), Country, Sex, Date of Birth and other Registration Information;
(2) Transaction Related Information, as required by the Apple iOS Platform and Google Android Platform;
(3) Information provided when contacting with us directly;
(4) Information provided by the user in the Memorytrix Application ecosystem, such s contact information;
(5) Application progress information provided by user during use.

When you enter the Memorytrix Website, we collect your browser type and your IP address (a unique address that identifies your computer on the Internet). You should also note that cookies may be necessary to provide you certain features available on the Website (e.g., customized delivery of information).

The information is collected by Memorytrix during the sign – up process as well as during use of the Memorytrix Application. Information collection and user verification also occurs using third party service tools, including but not limited to Google Social Login, Facebook Social Login and Twitter Social Login.

The information collected is used by Memorytrix in accordance to this Privacy Policy for the purpose of analytics, personalisation, in – app purchase, content generation related to progress of user, improving user experience, tracking user progress and contacting user from time to time to provide information relating to up – coming deals, notices, informational materials and marketing promotions.

If Memorytrix uses information in a manner not consistent with this Privacy Policy, Memorytrix will inform you of said anticipated usage before, or at the time of the collection of said information.

Automatically Collected Information

The Memorytrix Application can collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device’s unique device ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use the Application.

We may use your profile information to send you notifications regarding new services offered by Memorytrix that we think you may find valuable. Memorytrix may also send you service-related announcements from time to time through the general operation of the Service. Generally, you may opt out of such emails or disable such notifications.

Profile information is used by Memorytrix to be presented back to and edited by you when you access the Service; and to be presented to other users. In some cases, other users may be able to supplement your profile, including by submitting comments (which can be deleted by you). Memorytrix may use or share aggregate or anonymous data collected through the Service, including Activity Data, for purposes such as understanding or improving the service.

When you play a game in the Memorytrix App, Memorytrix will use your Testing ID, and other information available to Memorytrix to store your game responses and latest scores. Scores and other relevant data may also be used by our research team for improvement purposes.

Non-Identifiable or Aggregated Information

When you interact with Memorytrix Service through the Application, we receive and store certain personally non-identifiable information. Such information, which is collected passively using various aggregation technologies, which cannot be used presently to specifically identify you. Memorytrix may store such information itself or such information may be included in databases owned and maintained by Memorytrix and its affiliates, agents or service providers. The Memorytrix Service may use such information and pool it with other information to track, for example, the total number of visitors to our Service, the number of visitors to each page of our Site or game of our apps, the domain names of our visitors’ Internet service providers, and how our users use and interact with the Memorytrix Application.

B. Disclosures, Access Controls and Use of Information

Does the Application collect real-time location information of the device?

Memorytrix Application does not collect real – time information about the exact location of your mobile device.

Disclosure of Collected Information by Memorytrix

Memorytrix is not in the business of selling information collected by the Memorytrix Application. There are however circumstances in which we share this information with third parties without bringing notice to you, as mentioned under.

1. Business Related Transfer of Information: In the event of buying or sale of businesses or assets, or in the event of corporate tie – ins and sales, mergers, reorganisations, dissolution or other similar events; User information may be part of transferred assets.

2. Related Enterprises: As we grow as an organisation, we might decide to share your Personal Information with our related enterprises for the purposes consistent with this Privacy Policy.

3. Legal Requirements and Disclosures: In the event of disclosures as mandated by legal obligations, Memorytrix will in good faith,
(a) Comply with Legal Obligations;
(b) Protect and Defend the rights of Memorytrix;
(c) Protect itself against Legal Liabilities and Claims;
(d) Act in response to the urgency of circumstances to protect and preserve personal information of users.

Do third parties see and/or have access to information obtained by the Application?

Memorytrix may disclose to third party services certain personally-identifiable information only when it is reasonably necessary to offer the Service, legally required, or permitted by you, such as:
(a) Information you provide us voluntarily such as name, email, mobile phone number and other registration information;
(b) Information we may collect as you access and use our Application, including but not limited to device information, location and network carrier.

This information is shared with third-party service providers so that we can:
(a) Personalize the experience for every user;
(b) Perform behavioural analytics/ track progress within the app; (c) Improve user experience.

What are my opt-out rights?

Users of the Memorytrix Application can stop the collection of information by the application by simply uninstalling the application. The process to uninstall the application is the standard process as mandated by Apple for iOS, and Google for Android. Additionally, you can opt – out of the mailing list by sending us a request at We will respond within reasonable time to the same request.

C. Other Policy Matters

Information Retention Policy, Managing Your Information

Memorytrix retains user provided information for the period of usage of the Application by the user, and a reasonable time thereafter. We retain Automatically Collected information for up to 24 months, and thereafter store it in aggregate. In case you want us to update specific User Provided Information, you can contact us at We will respond appropriately to your request in reasonable time. Please note that some or all of the User Provided Information is required by the application to function optimally.


The Memorytrix Application encourages adult supervision for children under the age of 13. The Memorytrix Application is not used to knowingly solicit information from or to market towards children under the age of 13. If parents or guardians suspect, or become aware of their children providing us information without adult consultation / supervision, they should contact us on We will respond appropriately to your request in reasonable time

Links to Other Websites and Services

This Privacy Policy relates to only the Memorytrix Application and services provided by Memorytrix. This service / application may however contain links to other websites and services not operated or controlled by Memorytrix (that is, the ‘Third Party Website / Service’). The Privacy Policy mentioned here does not apply to these Third Party Sites and Services. The provision of such linking does not imply the endorsement by Memorytrix of such websites or services.

For information relating to the Privacy Policy of such websites and services, you may choose to contact them directly.


At Memorytrix, we strive to achieve reasonable security and maintenance of information. We have procedures in place, both physical and electronic, to protect the safety of the information we process. This information is however provided, with limited access, to authorized employees, agents and contractors of Memorytrix, who need access in order to refine, improve and operate the Memorytrix Application. Though we strive to achieve this reasonable level of security and maintenance of information, no security system or process can safeguard and / or prevent all potential security breaches.

Changes to Privacy Policy

The Privacy Policy dictating your use of the Memorytrix Application, may be updated from time to time for any reason as determined at the discretion of Memorytrix. This change or update will be mentioned on maintains the right to periodically change, update or modify terms, whether in part or full in relation to this Privacy Policy. We recommend that your check this Privacy Policy regularly for any updates to the same. Your continued usage of Memorytrix is deemed approval of all these changes, modifications and updates.

Your Consent

By using the Memorytrix Application, you are giving consent to our processing of your information and data, as defined in this Privacy Policy, and as amended subsequently. Processing includes, but is not limited to, the collection, storage, deletion, usage, using cookies on a computer / hand held device, combination, and disclosure of any information. All these activities will take place within the ecosystem of Memorytrix, and in case of international users, your information will be transferred, processed and stored as per Indian privacy standards.

Contact us

You can contact us at if you have any question regarding the privacy policy while using the Memorytrix Application.
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